Design and rebuilds
New websites, or rebuilding an outdated one — planned around your business, your customers, and the actions you want them to take. Responsive by default: it looks right on phones, tablets, and desktops.
Practice area · Websites & Growth
A website that works as hard as your business.
We design, build, maintain, and improve websites — and we make sure the customers you want can actually find them. If you own a small business, this is the practice area that looks after your public presence.
What this means for you
Build it, improve it, and help customers find you.
Accessibility and performance
Pages that are usable by everyone — including people using screen readers or keyboard-only navigation — and fast enough that visitors don't leave before they load.
Hosting and deployment
Hosting evaluation, deployment, HTTPS and security basics, and the plumbing that keeps your site up when it matters. External accounts are operated only with your authorization.
Maintenance
Ongoing updates, content changes, security checks, monitoring, and structured improvement — so the site doesn't quietly decay after launch.
SEO and local SEO
Search-focused architecture, page titles and metadata, crawlability, and local discoverability — Google and Bing setup, local listings foundations, and content that matches what customers actually search for.
Content, analytics, conversion
Content strategy and refresh planning, analytics setup (privacy-conscious), and measured conversion improvement — turning visitors into inquiries, calls, and customers.
The outcome
Customers find you — and the site earns its keep.
A website is not a brochure. It is a working part of your business: the place customers check before they call, the place they land after they search, and the place that keeps working after hours.
That is why this practice area is called Websites & Growth. The deliverable is not "a page that exists" — it is a public presence that gets found, loads fast, works on every device, stays current, and moves visitors toward a real action.
We publish evidence before promises. Because Kraken Systems runs its own production website as a permanent proving ground, the same discipline — accessibility checks, browser testing, performance measurement, SEO foundations, monitoring — is what we bring to client sites.
No ranking, traffic, or revenue guarantees: those depend on your market and competition. What we guarantee is the work: honest technical foundations, measured improvement, and clear reporting.
Current status
Developing, and proving itself on our own site.
Website services are under active development and internal validation, with selected pilot work being prepared. Our own production site — this one — is the first reference implementation, and we publish the results in the build journal.